On the day when Eddie “Everywhere” McGuire, Collingwood President, Nine Game Show host, Triple M Breakfast host and all-around nice guy was announced as the face of the new (or relaunched) Foxtel AFL channel, Fox Footy, further information on the question of cost to consumers has come out.
It seems that the line that Foxtel have been running with that there will be no extra cost is mostly true although perhaps there marketing of a great deal and the benefits of the new channel are slightly off each other in reality.
See Foxtel have been advertising quite hardly that you can get 12 months of access to basic package and the sports package for $50. They also tout that installation is free. What they fail to mention is that this package is in Standard Definition (SD), yet are marketing heavly one of their strong points is that all their games will be in High Definition (HD). In fact their exact pitch is :
…FOX FOOTY is a great opportunity to be able to showcase AFL how we all want it on our television screens – every single game live, uninterrupted siren to siren and in HD.
Foxtel Press Release (7.11.2011) So while the $50 dealis undoubtedly a great deal for that year you sign up for, why do they not point out in their advertising is that this deal is for standard definition and that there are extra costs and charges for HD. From the representitive of Foxtel that talked to, it seems that the extra costs to go to HD are:
- One of $150 charge for installation
- $10 a month to add on the Sports HD channels
- $10 a month for the HD IQ box needed to get the HD channels.
# supplemental charges will apply for HD and Xbox customers (separate pricing will be announced by Telstra for its TBox and Mobile FOXTEL products).